The Midas Touch: Velvet Canyon’s Latest Collection Reimagines the Golden Era

Everything Velvet Canyon touches turns to gold. The Los Angeles and Byron Bay-based label has mastered the art of aesthetic with their chic and timeless eyewear collection, which pulls inspiration from the classic styles of the 1960’s and 1970’s. Updated with minimal designs, a peachy soft color palette, and plenty of personality, they immerse you in a world that feels both glamorously vintage and decidedly of the moment, the kind of sunglasses that make you feel like a better version of yourself.

Brimming with an artful appreciation for the female form, their latest campaign is drenched in bright sunlight and sensual silhouettes, immersing you in a golden era that lives somewhere between the past, present, and future.

“Our latest collection, ‘Golden Era’ is a reimagining of a time when change was embraced and revolution was in the air: female, artistic, sexual. Long held values are challenged and progress feels inevitable. In our revision of history, equality is reached. A girl can dream…”

Shot by Velvet Canyon co-founder and Live FAST favorite Ali Mitton, this lustworthy lookbook transports us to what feels like the Italian Riviera in the 1960’s, where the luminous Djerra Joan lounges languidly around a sun-soaked oasis, surrounded by nothing but ample sunlight and ripe fruit and vegetables. Flawlessly styled and shot with an eye for soft lines and rosy hues, the whole thing feels like a luscious and hazy midcentury daydream, seducing your senses in a way that makes you want to linger awhile among these glossy images, soaking up as much of them as you can.

The staggering adobe backdrop comes courtesy of the Nueundorf House, an expressive architectural stunner on the island of Majorca, whose unique mid century design and refreshing simplicity create a location that is harmonious with nature while maintaining a spacious sense of luxury. You can experience the magic of this space for yourself through our friends over at BoutiqueHomes, who count this dreamy property among their chic collection of rental homes.

Highlighting the undeniable and magnetic power of feminine energy through the decades, each image in this lookbook ripples with a quiet undercurrent of strength and resilience. Revolution is in the air, and the future is so bright you’re going to need a good pair of sunnies. Shop our favorite Velvet Canyon styles here.


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