British lifestyle brand Superdry has claimed their stake on the west coast with the arrival of their flagship store at Westfield Century City. Opening doors for a celebration on Wednesday, November 1st, the brand hosted an art show meets musical soiree. Commissioning a series of photographs by LA-based artist Parker Day, large photographs of Millie Brown, Hodgy, Ann-Marie Hoang, Josephine Lee, Bradley Soileau, and Roman Sipe were merchandised throughout the store, setting the brand’s usual elevated tone and aesthetic.
Featuring a performance from Hodgy of Odd Future, the evening set a precedent for Superdry’s new beginning in Los Angeles. The crowd was eclectic and tasteful, matching the brand’s creative direction. Take a peek at our favorite flicks from the night and swing past the store when you get a chance!