“You Could Be Anywhere” Ideas on the Art of Getting Lost with RVCA Swim ’17


RVCA’s new ANYWEAR for Summer 2017, shot by photographer Sylvè Colless, reminds us you don’t have to be anywhere near the sea to need the right swimsuit. Those sweltering months are coming closer and we’re thinking about getting lost again, somewhere so hot your thighs stick to the vinyl and the ice melts before you can finish your drink…


There is a feeling you can find. It comes when you wander so far away from your familiar, that you might even forget who you are. The first time is unsettling, like swimming too deep or waking up in a bed you don’t recognize. But as you go, as you roam, you come to welcome it. That unfamiliar can swallow you whole. The relief of anonymity. You could go anywhere, and the feeling will follow, sit at the foot of the bed in a motel room, buy you a drink at a bar in a small town, walk you home near the sea.

Because you could be anywhere and you’d still be here, still be there, still be forever on your way. That part never changes. It’s the reason we pack suitcases and move west, and the reason once your west, you climb back in the car and road trip east, sink into the desert that calls you like a magnet. You look good with a sunset in your rearview mirror, sliding into that in-between of here and there.


A journey is a person in itself; no two are alike. And all plans, safeguards, policing, and coercion are fruitless. We find that after years of struggle that we do not take a trip; a trip takes us. – Steinbeck

20160504_RVCA_Day1_14_254920160504_RVCA_Day1_06_129020160504_RVCA_Day1_08_1615 20160504_RVCA_Day1_07_1507-1 20160504_RVCA_Day1_09_184720160605_RVCA_Day2_02_358520160504_RVCA_Day1_12_2265 20160504_RVCA_Day1_15_2828 20160504_RVCA_Day1_18_3275 20160605_RVCA_Day2_03_3829 20160605_RVCA_Day2_05_4198 20160605_RVCA_Day2_06_4493 20160605_RVCA_Day2_07_4681 20160605_RVCA_Day2_09_5148 20160605_RVCA_Day2_11_5636 20160605_RVCA_Day2_15_6132

L’Agent Goodies…