Why We’re Buying Christian Louboutin’s $90 Rouge

“When she slips on a pair of heels, we observe her walk,” says Christian Louboutin of the transformative effect a shoe can have on the swagger in a woman’s stride, and he should know. His signature red bottoms, lustrous patent pumps and spiked loafers re-define footwear as art, a statement piece that celebrates both the strength and softness of femininity. His unrivaled ability to design for this duality has allowed the brand to expand to the beauty realm. The Christian Louboutin lipstick collection hit stores this month – 36 shades in three textures, all encapsulated in a sexy golden spike that appears both sleek and dangerous, the type of seductive weapon a Bond villain might use to lure an enemy into her trap. Even more enticing, the ‘Rouge Louboutin’ signature shade is set apart in black lacquer.

louboutin circle

Priced at $90, this is an item worth the splurge. Rarely does a lipstick come so beautifully packaged it feels truly covetable. The crown-shaped cap comes equipped with a small ring to attach to a necklace, so it can be displayed proudly like a favorite piece of jewelry. This is not a product bound for the bottom of your purse, but an elegantly designed enhancement to the act of puckering up. Application suddenly becomes more performance than routine. According to Louboutin, “With its slow, circular application, lip makeup becomes a rich and sensual gesture.” Can’t wait to use it, and hope you’ll be watching.

Shop all the colors in matte, satin and sheer texture here:

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