Negative Underwear founders Lauren Schwab and Marissa Vosper just want you to be happy and naked. They believe that underwear should be as intuitive as the skin you were born in, and that bells and whistles just take away from the natural sensuality that oozes so brilliantly from a woman in her perfectly ordinary state. I like to call it accidental beauty. That’s exactly how I felt when I walked into their NYC Headquarters on a chilly Tuesday morning- tired from the night before, feeling bloated from traveling and dry from the cold winter air. When I slipped into the Black Sieve Balconette Bra and Brief, I felt accidentally sexy and lovable. I felt natural, charismatic and surprisingly comfortable.
Our launch party was what brought us to NYC and it seemed like the perfect opportunity to meet the charming duo behind the brand we have been following for over a year now. Marissa and Lauren are just as innocently enamoring as the designs they pour their heart and soul into. The pair seemed to have methodically mastered a fine balance between being comfortable and being sexy. It’s so refreshing to meet and create with like-minded babes who appreciate the ‘no frills’ philosophy as much as we do. Check out the editorial we shot on that icy winter day. My favorite set is definitely the White Boa Thong and Demi Bra, although it’s hard to chose just one!
