As I’m sure you all have figured out by now, we are huge advocates of Kickstarter. The current campaign that is on our radar is from our friends over at Apliiq, a company that is dedicated to the fight against creative consumption. Offering the option of clothing piece, patches and fabrics to create the ideal article of clothing, founder Ethan Lipsitz holds the innovative expression of his customers as a top priority.

The dudes behind Apliiq just launched their Kickstarter campaign last week and need your help. They are currently crowd-sourcing $25,000 to purchase a laser cutter, a tool that will allow them to cut any shape imaginable. This is essential to the livelihood of the company as it will elevate their efficiency and provide their customers with more options in terms of designing their custom clothing. Head over to their campaign site to show them some love and make sure you stop by their online shop to craft your new favorite piece of clothing!

 Photos by Justin Dallegret for GURU Energy Drink