Amélie Pichard SS14

French designer Amélie Pichard has captured our hearts once again with her Spring / Summer 2014 collection. Photographed by Nicolas Coulomb, this season’s lookbook creates a modern story full of sentimental charms. Innocent pastels and muted primary colors are challenged by unexpected leather textures and jeweled crocodiles adorning small satchels.


“Dreamy but realistic, masculine but terribly sophisticated, Amélie Pichard makes shoes in her image : timeless, quite surreal, glamorous but fitted to everyday life.”


By keeping the mise en scène nostalgic with feathered hair and a blunt color scheme that is reminiscent of a 1980’s dream, Pichard has created a collection that seduces the buyer into a lust induced coma. Check out the rest of the collection below.

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