PSA: everyday underwear is no longer a derogatory term. For too long, we’ve been settling when it comes to the essentials that have our backs every day of the week, relegating them to the corners of our lingerie drawer when the weekend arrives in favor of prettier or skimpier skivvies. But this dreamy 70’s inspired collaboration between Poppy Undies and StayGLDN is set on changing all that, proving once and for all that our everyday intimates can be both cute and comfortable, and that serving up support doesn’t have to mean sacrificing that special je ne sais quoi.
The collection is the limited edition lovechild of Shawna Lauringson’s line of easy and elevated merino blend underwear and bralettes, and model/actress Emily Labowe‘s irresistibly cheeky line of hand embroidered intimates. Combining artful embroidery with flawlessly executed minimalist essentials, the timeless collection consists of three styles of underwear and one bralette, all of which are designed to make your everyday feel a little more sensual and a little more special. Adorned with sunflowers, sunbursts, and the symbol for womanhood, each carefree style harkens back to the florals and feminism of 1970’s, while also feeling decidedly fresh and of the moment. The collaboration is a match made in lingerie heaven: both brands are female-forward and focused, and both resonate with women who are seeking more from their skivvies, either in terms of construction or personality.
The accompanying editorial, shot by Live FAST favorite Renee Parkhurst, is a sumptuous testament to infusing your everyday with life’s easy pleasures. Soaked in sleepy golden sunlight and surrounded by white linen and sunflowers, the always lovely Joanie del Santo pairs her undies with an oversized men’s button down shirt and a cowboy hat, reminding us that the best intimates are the ones that are as unique as you are. The collection is available for presale here. Due to their commitment to only producing one of a kind pieces, they are offering a very limited number of each design. We’re certain these sweet styles will sell out fast, so grab yours quick!