Recap: Superdry Lays Down Roots in Los Angeles with Parker Day

British lifestyle brand Superdry has claimed their stake on the west coast with the arrival of their flagship store at Westfield Century City. Opening doors for a celebration on Wednesday, November 1st, the brand hosted an art show meets musical soiree. Commissioning a series of photographs by LA-based artist Parker Day, large photographs of Millie Brown, Hodgy, Ann-Marie Hoang, Josephine Lee, Bradley Soileau, and Roman Sipe were merchandised throughout the store, setting the brand’s usual elevated tone and aesthetic.

Featuring a performance from Hodgy of Odd Future, the evening set a precedent for Superdry’s new beginning in Los Angeles. The crowd was eclectic and tasteful, matching the brand’s creative direction. Take a peek at our favorite flicks from the night and swing past the store when you get a chance!

L’Agent Goodies…