Something for Everybody: Get to Know the Brains Behind LA’s New Progressive Clothing Brand

There’s merit to a clothing label that creates for everybody. Founded by two former American Apparel employees, Iris Alonzo and Carolina Crespo, Everybody is a line ethically creating clothing that blends fashion and function. Based in Los Angeles and inspired by the city’s vibrancy, we are particularly drawn to Everybody’s sense of inclusion (they tap “contributors” to design clothing pieces and their contributors can be anyone – including Iris’ sweet senior pup Charlie) and their dedication to eco-friendly practices. We even created our own limited edition Meet Me in Zihuatanejo t-shirt printed on their famed Trash Tee that we’ll be debuting at Agenda Fest.

Get to know the brains behind Everybody below!

Q&A

LF: We love the name Everybody. In your own words, how do the garments you create contribute to a sense of inclusion?

EW: Thank you! It’s perhaps less about the garments and more about the individuals behind them. We really are curious about the world – people, cultures, science, history, traditions, reality, life. When we approach our contributors, we look for people that don’t just have great style and a unique idea, but are diverse and intriguing and tap into those things that we are curious about. We hope that customers can see themselves in our contributors, and see a bit of a soul behind a single garment.

LF: Each piece, especially the ‘Trash Tee’ seems to exist in the marriage of fashion and function, a choice that feels obvious. What is your favorite piece? What is your favorite activity for said piece of clothing?

EW: We love wearing all of our garments, but Iris’ very favorite piece is the All-In Flightsuit. It’s really the most functional thing – the 6 pockets eliminate the need for a purse – and it also takes care of getting dressed in one quick zip-up. It’s actually equally as good on a factory floor as it is on a dance floor. She likes going to concerts in it because it almost looks like you’re in the stage crew!

Carolina’s pick is the Griffin Mill Coat which doubles as a bag because it has – count them – 9 pockets (including two specially designed for writing instruments). She wears it everywhere but finds it especially handy when flying. It easily holds her wallet, keys, passport, chapstick, pens, a bottle of water and even her hands.

LF: How do you define productivity? How do you cultivate productivity in your life?

EW: That’s such a hard thing to define! It’s a feeling more than anything. Are we getting things done and maximizing our days and nights? Since we’re a young business and our work comes by word-of-mouth, to cultivate productivity we start by putting ourselves out there. We constantly meet new people and let them know what we’re up to and what we know how to make. Then it’s about staying organized and trying to deliver the best possible product and experience with everyone we work with. On the flipside, meditation and planning are equal parts of it. You have to see, in your mind’s eye, where you’re trying to go.

LF: I see that Charlie the dog is in the process of designing her own leash. What is her design process like?

EW: Haha, it’s very intuitive with Charlie. She doesn’t talk much so we have to watch carefully to see how she responds to things. As of now, she seems to like the leash design overall but thinks the metal clip is a bit heavy for a 23 lb. dog, so we’re looking for a lighter-weight one.

LF: Where do you see Everybody in one year? Five years? 10 years?

EW: In a year, we hope to begin to be known as the only company where you can get 100% recycled cotton t-shirts, both for individual customers and wholesale clients. We would also like to have 20+ unique contributors with special designs in our line. In 5 years, we’d like our 100% recycled cotton yarn to be made into 10 different textiles, from fleece to canvas, that are available to anyone that wants to make things in our factories. We’d love for our basics to set a new standard in ethics and sustainability. We also hope to be hosting our Informal Shops all over the world with the help of creative customers. 10 years? Ask us in 5 years!

LF: How has your experience at American Apparel informed your work at Everybody?

EW: At American Apparel, we learned firsthand about the humanity involved in manufacturing. We left with an understanding of not just the skill involved, but the individuality and spirit that each garment worker has and we have deep respect for the people that make our clothing. We are also hyper aware of waste at every level of the apparel industry and would like to be part of the solution, not the problem. Lastly, we value creativity and believe in recognizing people for their ideas. We sum our core values up to Workers, Ecology and Ideas.

LF: Personally, what are a few examples of social progress you hope to see in your lifetime?

EW: Ahhh – there are so many things we’d like to see evolve in our lifetimes.

It begins with humanity and kindness. We have to love and accept each other more–embrace differences and find likenesses among strangers. Once we have more respect for ourselves and our fellow humans, perhaps we’ll be able to respect other things that are so critically important, such as our incredibly beautiful and generous planet. Mother earth is taken for granted… It’s like that story “The Giving Tree” by Shel Silverstein. It makes us very sad.

LF: How fast do you live?

EW: On a scale from 1-10, we’re probably around an 8.5. There are definitely people that live faster than we do, but we can keep up with the best of them – and not forget to stop and smell the roses, too. You have to enjoy life no matter how fast you live.

It’s All Gucci…