Slowtide has redefined sunbathing through producing art-forward towels. With prints that evoke a myriad of influences – from Keith Harring and meditative musings to the sunburnt patchouli-scented hippie who always wears tie-dye – Slowtide creates a product that is at once useful and aesthetically pleasing.
In the spirit of all things hot and free, the Slowtide team wrangled Brook Power to star in their Summer 2017 campaign. Shot by Jason Lee Parry, the images are vibrant and the mood is easygoing. Take notes on how to kick back and master the art of leisure. While you’re at it, swing by Slowtide’s shop and grab a few towels for you and your crew.