Finding Your Truest Self in Seeker AW ’17 Collection

Caution: A light scroll through the AW17 look book from LA-based clothing line Seeker may cause visions of ethically dyed hemp cotton garments casually strolling through the minimalist desert home of your dreams. Delve further into the self-described ‘Modern Monk’ aesthetic and you’ll find a range of casual separates suitable for art lovers, eco-tourists, and forward thinkers of all genders and ages – and you may just quit your job to follow your heart.

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After all, Seeker is the product of founder Ally Ferguson’s personal sabbatical. She left her 9-to-5 in search of new horizons as far as India and Asia, and returned with fresh interpretations of eastern wardrobing. Kimonos take on a new purpose as layered outerwear, while the jodphur fuses with streetwear in a relaxed overall. The designs induce enough wanderlust to have us buy into the travel inspiration alone, but there is something slightly more elevated about Seeker that requires deeper consideration. Ferguson’s selection of natural textiles and production processes that preserve their integrity create a world of soft, lived-in ease too often boasted by clothing brands but rarely achieved.

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The AW17 campaign begins with a Rumi quote, “Out beyond the ideas of wrong doing and right doing there is a field. I will meet you there.” Suddenly it clicks, the name, rooted in the philosophy not of finding your true north, but of finding comfort in your true self. In the search for effortless, authentic fashion, you’ve been looking for Seeker all along. Shop now.

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It’s All Gucci…