Going MAD In LA: The Debut Collection For Designer Jo Pak

Los Angeles is a city where, with a little tenacity and a lot of imagination, a dream can be realized so glamorously it almost feels like a fairy tale. Designer Jo Pak, a native Angeleno and first generation Korean American, has one such such story.

PG 01web

MAD IN LA, Pak’s high end ready-to-wear collection, is headquartered + produced in Los Angeles, California. The collection presents a stylish point of view that is both refined and street savvy. While the brand is anchored in providing minimal, clean staples for the contemporary woman, MAD IN LA’s SS17 collection is far from simple. Sophisticated draping techniques can be seen in signature pieces like the silky jersey Crossover Dress.

PG 02web

MAD IN LA’s launch collection “Muted Pastels”, takes inspiration from traditional Korean – double breasted shawl collar blouse – and Chinese – mandarin tunic top – dress, while the refrained colors – dusty pinks, pale blues, sage greys – implement a quintessential Californian vibe. The result? promise of a brand with a fresh, advanced take on classic American ready to wear, providing styles that are both essential and unique.

PG 03web

This may just be a first chapter for the designer and Brand, but if it’s any measure of what’s to come, we can for sure count this among the success stories this city has manifested.

PG 04web PG 05web PG 06web PG 07web PG 08web PG 09 PG 10web PG 11web PG 12web PG 13web PG 14web PG 15web PG 16web PG 17web PG 18web PG 19web PG 21web PG 22web PG 23web PG 24web

A Midweek Meditation On Zadie Smith’s Literary Brilliance, Michelle Obama’s Grace and Common’s Never-ending Creativity

This week, I’m leaning into love. Love for literature and one of its most brilliant minds. Love for our First Lady who feels like family instead of political royalty. Love for Common, a man whose trademark creative impulse shines on an unofficial remix of “Cranes in the Sky.”

View Article

Beauty Essentials…