There is no shortage of Instagram-friendly installation art in LA. LACMA has its rain room, The Broad has Yayoi Kusama’s ultimate intergalactic selfie mirror, and a number of pop-up pieces have successfully drawn crowds in search of the next best backdrop – i.e. SilverLake’s whitewashed Bates Motel and the recent DTLA Cake Maze.
We forget, though, that So Cal’s constant state of beauty – its incredible vistas and perpetually beautiful weather – has been a draw for artists and creative directors since the dawn of Hollywood. There is so much to explore, and sometimes to get the best angle or most engaging location we need not look further than what has been in front of us all along.
Count the Hammer Museum among those secret spots that have existed right under our nose. As you walk along the the Terrace, the sun spills onto panels of bright, vibrant drapery installed as a multipurpose delineation of space and incredible exploration of color. Artist Yunhee Min allowed the palettes of blue, pink, yellow, orange and red to shift and rotate, creating different experiences with geometry and color blocking. The Curtains are a part of the museum’s permanent collection, but the experience is different with every visit.
“Drawing on influences as varied as color theory, minimalism, the history of abstract painting, and architecture, Min creates immersive spaces that energize their surroundings,” the Hammer describes.
Min’s Curtains beg for interaction, and LA Photographer Kimberly Genevieve was game to play. She spent a day shooting model Alex Noiret, resulting in stunning Rothko-meets-midcentury imagery that is sure to trend in your daily feed.