NOE Garments launched only recently in 2013, but with their sights set on the future. Embracing a design philosophy focused on progression, expression and creativity, they’ve made a name for themselves making elevated loungewear that infuses minimalism and architectural details with Japanese textile and european sewing techniques.
This February, NOE continues their forward momentum with the launch of their NOE Watergarments swim collection. A mixture of active and swimwear silhouettes are reinterpreted using cutout details and clean lines, resulting in an ultra-sleek look that is bold in its simplicity. Shot in Kauai by Josie Simonet and featuring NOE’s muse Britney Valverde, the lookbook sheds all the typical resort-wear conventions of bright prints and boho fringe. There is no fuss, no umbrella’d cocktail or inflatable swan, just the sand, surf, and salt in her hair, revealing an understated elegance about not needing anything else. Launching Feb 1 on NOE Garments!