ACAMA “Afternoon Euphoria”

ACAMA’s second season look book, Afternoon Euphoria, has us feeling a real need for more laid back glamour in our lives. The photographs are dripping with effortless chic. Shot on film by Luke Schuetrumph at an idyllic Californian estate, the collection is passively voyeuristic. Pink, golds, and greens throwback this shoot to a classic Hollywood feel circa Jean Harlow at Hearst Castle.

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Starlet Alyssa Julya Smith is glowing as the perfect ACAMA woman. Smith’s golden waved hair and listless expression gives Valley of The Dolls feel, a restless dissatisfaction with perfection– it is perfectly captured. She beckons us toward a long weekend of well made martinis and tennis doubles. ACAMA’s new collection is filled with pieces that drape across the body in a breezy, sexy, and timeless fashion – a must for the warm months just around the corner.

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“A man must feel he runs things, but as long as you control yourself,
you control him.”

― Jacqueline Susann, Valley of the Dolls

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It’s All Gucci…