In Focus: ACAMA LA

Allow us to introduce to you the new Los Angeles label from Jamie K, ACAMA LA. Sophisticated, luxurious, timeless… this collection captures a particular emotion – one of lost days from the 70’s era, the personality of a glamorous queen, the powerhouse pulse that exists within her. “Our collection is designed around a narrative of privilege, a journey into personal style and a destination of expectation,” explains Jamie. We were fortunate enough to catch the designer for a chat as well as share photos from the line’s first lookbook, shot by the talented Henrik Purienne. Shop the collection here.

Q&A

LF: How did you come up with the name “Acama” and what does it mean to you?

JAMIE K: Loosely translated it means People of the White Rock.  The name Acama came into my life at a point of great creativity and fortune so naturally I found it fitting for my line.

LF: Describe the concept and your inspirations behind the new brand?

JAMIE K: It is feminine, sensual and speaks to a time when sexuality was less overt.

LF: What makes it iconic?

JAMIE K: Timelessness and a feeling of prominence.

LF: What’s your vision for it in 1/5/10 years?

JAMIE K: 1yr – Design and produce the next two seasons and a focus on expanding brand awareness.

5yr – Our second act is hush hush right now, so stay tuned…

10yr – International recognition, while staying true to my aesthetic.

LF: Your instagram is an amazing inspiration board. Who are some of your favorite artists / photographers?

JAMIE K: Helmut Newton. Gilles Bensimon. Just Jaeckin. Slim Aarons. Purienne. Charlotte Rampling. Guy Bourdin.

LF: How was it like working with Purienne?

JAMIE K: Henrik understood the importance of 70’s erotic cinema on our brand and was able to translate our narrative into the imagery.  He’s an Auture in the truest sense, yet willing to collaborate.

LF: Favorite shot from the lookbook?

JAMIE K: Marike in the bedroom wearing the kimono; it captures the effortless of our brand.

LF: Where are some of your favorite travel spots to source inspo?

JAMIE K: Anywhere along the Cote d’Azur, Paris, Southeast Asia, small towns in Mexico, Morocco.

LF: Do you believe in love?

JAMIE K: Is there anything else?

LF: What’s your biggest fashion designer fantasy?

JAMIE K: Having the courage to design beyond the industry expectation.

LF: What gets you off, literally or figuratively?

JAMIE K: Creation. Sophistication. Sex.

LF: How fast do you live?

JAMIE K: Ask my 74’ 911

Photography: Purienne
Model: Marike Wessels
Stylist: Ane Strydom

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