Haight Ashbury Co. just dropped their Spring/Summer 2014 line and the lookbook, shot by Steven Stone, has got me ready to cause some trouble in the sunbaked Southern California streets. A company that has a classically cool, youthful aesthetic, Haight Ashbury tips their hats to the 70’s, hot weather, rock and roll plus a healthy dose of good old fashioned downright dirty fun. Born Losers makes for a line of men and women’s clothing that encourages only your most rowdy impulses.
“The likes of those easily written off as worthless society fuckups. But we’re here, existing outside of that, with our own kind. Ride or die. If you’re in, you know it. If you’re out, you know it. Treat us good, we’ll treat you better. Treat us poorly, we’ll treat you worse. The difference is, we know the difference.”
We’re in. Are you?