Haight Ashbury Co’s BORN LOSERS SS14

Haight Ashbury Co. just dropped their Spring/Summer 2014 line and the lookbook, shot by Steven Stone, has got me ready to cause some trouble in the sunbaked Southern California streets. A company that has a classically cool, youthful aesthetic, Haight Ashbury tips their hats to the 70’s, hot weather, rock and roll plus a healthy dose of good old fashioned downright dirty fun. Born Losers makes for a line of men and women’s clothing that encourages only your most rowdy impulses.

LIVEFAST0000 HAIGHT SS14 AG__6267

“The likes of those easily written off as worthless society fuckups. But we’re here, existing outside of that, with our own kind. Ride or die. If you’re in, you know it. If you’re out, you know it. Treat us good, we’ll treat you better. Treat us poorly, we’ll treat you worse. The difference is, we know the difference.”

LIVEFAST0000 HAIGHT SS 14 IMG_7484

We’re in. Are you?

LIVEFAST0000 HAIGHT SS14 AG__5692

Check out the full lookbook here, peep the promo video here and don’t forget to pick up your favorite pieces from their store here!

LIVEFAST0000 HAIGHT SS 14 IMG_5977 LIVEFAST0000 HAIGHT SS 14 IMG_6562 LIVEFAST0000 HAIGHT SS 14 AG__4314 LIVEFAST0000 HAIGHT SS 14 AG__6284 LIVEFAST0000 HAIGHT SS 14 AG__5972 LIVEFAST0000 HAIGHT SS 14 AG__5837 alt LIVEFAST0000 HAIGHT SS 14 AG__6040 LIVEFAST0000 HAIGHT SS 14 AG__3975 LIVEFAST0000 HAIGHT SS 14 AG__3531 alt LIVEFAST0000 HAIGHT SS 14 AG__0571 alt LIVEFAST0000 HAIGHT SS 14 AG__0532

It’s All Gucci…