Amélie Pichard SS14

French designer Amélie Pichard has captured our hearts once again with her Spring / Summer 2014 collection. Photographed by Nicolas Coulomb, this season’s lookbook creates a modern story full of sentimental charms. Innocent pastels and muted primary colors are challenged by unexpected leather textures and jeweled crocodiles adorning small satchels.

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“Dreamy but realistic, masculine but terribly sophisticated, Amélie Pichard makes shoes in her image : timeless, quite surreal, glamorous but fitted to everyday life.”

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By keeping the mise en scène nostalgic with feathered hair and a blunt color scheme that is reminiscent of a 1980’s dream, Pichard has created a collection that seduces the buyer into a lust induced coma. Check out the rest of the collection below.

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It’s All Gucci…