French actress Brigitte Bardot is responsible for so many iconic style things. She rocked the bikini like a true sex goddess in the puritan 1950’s, brought into fashion a wide, off-the-shoulder type of neckline that is now named after her, hyped up gingham way before Psy, and Bob Dylan is said to have dedicated his first song to her. Needless to say Philly-based, pop-inspired apparel line Haight Ashbury Co. had me at “Bardot Is The New Black.”
And then the Totally Stoked jacket, Your Own Muse floating tank, the amazing Hep Cat muscle tee and the Peace BooBs trippy top and sold me on the true rock & roll heritage of the brand. “We encourage each individual to confidently find the artistic sense, passion for life, desire to get involved, and electrified individuality that lies within them,” says Haight Ashbury founder Janel Garlick. Well said, lady!