Leave it to the Londoners to be on the cutting edge of fashion, yet again. British retail concept LN-CC (which cryptically stands for Late Night Chameleon Café) is part unique London store space, part online boutique curated with such precision it’s like taking a peek inside the head of a street-tagging, Lanvin-wearing, satirical genius. Have a look at their new AW12 collection:
In a melding of street-style and ready-to-wear high fashion, LN-CC coincides the release of its newest collection with a video and lifestyle shots filmed around a skate park. LN-CC is attempting to change the way we perceive fashion by combining high-end labels (such as Rick Owens, Givenchy, Balenciaga and Lanvin) with a graffiti-accented, active lifestyle setting… and it’s working.
These guys are more than just trendsetters and fashion junkies, they’re not afraid to push the boundaries and own it – it’s quite clear that they don’t give a shit about what anyone else thinks. Conventional fashionistas beware, these guys are redefining cool.