“No matter how mundane or ordinary something seems, if you trust that they are remarkable, that they are special, that they are beautiful and work with them without giving up, they will eventually prove to you that they are.” Korean-born jewelry artist and traditionally-trained metalsmith Yong Joo Kim attempts to challenge the idea of superficial beauty through the launch of her new line Sublime Experiment.
The project – which consists of earrings, rings, bracelets, necklaces, and brooches created out of hand-crafted Velcro fasteners – boasts an experiment in finding beauty in everyday, seemingly ordinary objects by changing the context of what we deem precious and valuable. It’s the whole idea of “one man’s trash is another man’s treasure” put into cute, wearable form… who knew jewelry design could get so philosophical? Check out Kim’s Kickstarter video:
According to Kim, “Preciousness fluctuates and the value isn’t inherent in any particular material. This got me interested in exploring why we value what we value.” Mundane objects, fueled by a firm belief in their potential, can make something as simple as a Velcro hook-and-loop fastener into a chic accessory to wear out on the town.
The project’s mission: to explore how wearable art can provoke a dialogue about social context, uncovering the magic and beauty in everyday life.