Live Fast Mag curates the best of fashion, art, sex, and travel. A vivid and sexy inspiration board for the aesthetically-inclined, Live Fast features rich imagery and expert interviews, putting the spotlight on up-and-coming artists, designers, and good ol’ fashioned eye candy.
By Vivianne Lapointe 17 May 2012 @ 11:58 am | Categorized: Lingerie Guide, Live_Sex>
Leave it to Mad Men costume designer Janie Bryant to create the most glamorous Hollywood-inspired collection of shapewear for Maidenform‘s 90th Anniversary. Since its inception on the market in 1922, the all-American intimates and activewear brand has been known and loved for celebrating curves and feminity in an innovative way – we’re talking about the company that filed the patent for the first prototype of the modern seamed uplift brassiere back in the late 1920′s.
This capsule collabo is inspired by retro designs from Maidenform‘s historical archives, yet it’s most definitely contemporary. “I really love the idea of creating something that is beautiful and sexy and functional as shapewear, all at the same time,” Bryant explains. It’s all about building a strong foundation to your style using the right undergarments.
Maidenform’s 90th anniversary capsule collection consists of five key silhouettes including a half-slip ($75), full slip ($130), three quarter bra ($75), wire free bra ($50) and a waist nipper ($80).
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