Lookbook Lust: Carhartt WIP SS12 Feat. Artist SHOHEI

Creating some of the most startlingly detailed images out of Japan, artist SHOHEI (Shohei Otomo) composes illustrations using only ballpoint and marker pens – and I must say, we are simply stunned. Praised by the likes of many, including VICE, SHOHEI’s incredible talent and stunning works of art have been an inspiration to artists across the globe.

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Next up for this visionary artist, an illustrative campaign for Carhartt Work in Progress’ Spring / Summer 2012 Brand Book. The brand’s image as rugged active wear for urban lifestyles makes a perfect fit for a collaboration with such a prolific artist. Using only black and white to invoke an ironic and dark side of Japanese interpretation of Western street culture, his work provides sharp contrasts and mesmorizing drawings.

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SHOSEI’s illustrations give the label a unique edge on fashion campaigns, setting them apart from the plethora of computer-generated works of art in this multimedia-driven day and age.

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Check out this rockstar in action – it’s impossible not to fall under his spell. He is pretty amazing.


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